^^Agreed.
And it's not like any *rational* person at CF would expect a return on investment within a single year's attendance pop (although this year's attendance will undoubtedly spike upwards). It's something that'll happen over a longer term. More folks in the Charlotte area will try to go once every summer going forward (instead of once every several years). More folks outside of Charlotte (but within a reasonable driving distance) will choose to try Carowinds instead of SFOG, Dollywood (or other regional parks) over the coming years. More youth groups from churches making it an annual trip to Carowinds each summer. Things like that.
In the case of me and my wife:
Instead of going once every couple years, we got season passes! That would not have happened without Fury. And will probably be adding season meal plans, if I can ever find out *exactly* what menu additions/changes are going to made (and which of those new food options will be included, and not included, with that meal plan). So, it's definitely working on us.
I just hope that the increased attendance happens on the days we aren't at the park.